This campaign was designed to engage caregivers at every level of services within the Memorial Healthcare System during the CoVID 19 pandemic. The intention was to illustrate how every part of the system works together to deliver care to patients and families. I contributed as Creative Director, Copy Writer, and Designer for this project.
The ripple effect of your important work
[left]:
Marc–helped set up our new patient records system
(plus) Janet–accessed details from Kamaya’s recent history
(equals) Kamala–got diagnosed and started treatment immediately
Marc–helped set up our new patient records system
(plus) Janet–accessed details from Kamaya’s recent history
(equals) Kamala–got diagnosed and started treatment immediately
[right]:
Jon–mood-lifting smile and the perfect latté.
(plus) Noor–refreshed energy after talking with Jon
(equals) Salma–ready for her treatment after visiting with Grandma Noor.
Jon–mood-lifting smile and the perfect latté.
(plus) Noor–refreshed energy after talking with Jon
(equals) Salma–ready for her treatment after visiting with Grandma Noor.
Thanking non-clinical caregivers
[left]:
Patient records are available when it counts, thanks to Janet.
Patient records are available when it counts, thanks to Janet.
[right]:
Our spaces are clean and safe, thanks to George.
Our spaces are clean and safe, thanks to George.
One thing leads to another
[left]:
"Ed helped Selene access her backup care benefits so she could come to work while her mom received care at home. Selene saved a life that day."
"Ed helped Selene access her backup care benefits so she could come to work while her mom received care at home. Selene saved a life that day."
[right]:
"Anne helped design our new patient records system. Marc accessed details from a patient's recent history that helped with his treatment."
"Anne helped design our new patient records system. Marc accessed details from a patient's recent history that helped with his treatment."